About me
UI | UX | Front-end

La Hipotecaria

Role: Art director
Agency: ActivaMC

La Hipotecaria is the leader institution in Latin America specialized in the creation, administration and grant of mortgage loans.

We created a website where the users could submit an application and know easily the kind of products they can purchase according to their current condition.

First approach

Sitemap construction

It was necessary to start this project doing and exhaustive analysis to the complete information provided by the client. The challenge was to create the structure of the sections and the content layers to grouped it the most intuitive way possible.

sitemap la hipotecaria

Web & mobile wireframing

Planning the content behaviour in every device and to determine breakpoints enhancing the website usability was possible through the definition of the user priorities.

wireframes la hipotecaria
visual proposal
Home Unit for the victims
Typography & colour

Aleo Regular

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UI elements
Mortage simulator

This section was made with the porpose of provide the oportunity for the users to submit a form in few steps, apply for a mortage or loan and receive the company's advice about the best possible financial solution.

Icon design

In order to enhance the brand-related experience an icon series was designed following the institutional visual guide. Every icon allowed to identify different services and sections inside the website so the navigation could be more intuitive for the user.

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