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UI | UX | Front-end

La Hipotecaria

Role: Art director
Agency: ActivaMC
Date: August 2014
Introduction

La Hipotecaria is the leader institution in Latin America specialized in the creation, administration and grant of mortgage loans.

First approach

Sitemap construction

It was necessary to start this project doing and exhaustive analysis to the complete information provided by the client. The challenge was to create the structure of the sections and the content layers to grouped it the most intuitive way possible.

sitemap la hipotecaria

Web & mobile wireframing

Planning the content behaviour in every device and to determine breakpoints enhancing the website usability was possible through the definition of the user priorities.

wireframes la hipotecaria
visual proposal
Home Unit for the victims
Typography & colour

Aleo Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9

Lato

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9

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UI elements
Editorial minisites

The Unit for the Victims is an entity from the Colombian Government, which main activities are help and repair the victims of the internt conflict in the country.

Icon design

The Unit for the Victims is an entity from the Colombian Government, which main activities are help and repair the victims of the internt conflict in the country.

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