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UI | UX | Front-end

Somos DANE

Role: Art director
Agency: Inhouse Project
Date: October 2016
Introduction

Design of the digital platform where all the employees of the Colombian Department of Statistics can share their knowledge and the best work practices.

First approach

User analysis

Make and extensive analysis to the existing site was the first step of our project approaching. We detected opportunities to improve the information structure in order to provide a more intuitive experience to the user.

Users somos dane
interaction somos dane

Interaction flow

Given aspects such as the content of the portal, the business goals and several usability reviews were designed the structure of each page and the user interaction flow.

Wireframes and prototypes

Given aspects such as the content of the portal, the business goals and several usability reviews were designed the structure of each page and the user interaction flow.

wireframe-1 somos-dane
wireframe-2 somos-dane
wireframe-3 somos-dane
wireframe-4 somos-dane
wireframe-5 somos-dane
visual proposal
Home Somos DANE
Typography & colour

Open Sans

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9

Roboto Slab

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9

#B6004B
#2BABE3
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UI elements
Character design

Several characters were designed to support the graphic material established throughout the site and its diffusion campaign.

wireframe-1 somos-dane

The objective was to create empathy between the website and the users, in order to establish friendly interaction approaches.

Thank you heart somos dane

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