I'm
Felipe Castro
What I do
How I do it
I design,
I code,
but most
impor-
tantly
I reach your
business
goals.
tantly
How I do it
Defining clear goals for the project
It’s essential to understand how success looks like for your business so the project can be oriented towards the right direction.
Empathizing with your users
During the research phase I collect information about what your users do, think and feel, so better decisions can be taken throughout the project.
Ideating -digital- solutions
There are always multiple ways to solve a problem. My purpose is to find the one that benefits your users and generates the expected profit for your business.
Crafting usable and beautiful interfaces
It’s all about shaping digital products that can fit naturally with your users’ journeys while adding real value to their daily lives.
Building and testing prototypes
It’s vital to build a bridge between a proposal and a real product through functional prototypes that can be tested and improved by each iteration.
Enjoying the process
Trust me, if you’re not having fun, you’re probably doing it wrong.